It is always challenging to formulate new feeds that keep pace with the development of new livestock and aquaculture species. Dr. Hoffman from Chemoforma discusses how the company manages the animal nutrition industry's changes, challenges and opportunities.

 

 The focus of Chemoforma has changed completely when compared to the situation 50 years ago. The company name reflects the former focus on providing the tools to bring chemically synthesised compounds such as vitamins into a specific form suitable for the usage in livestock

industry.

 

Chemoforma today produces non-chemical feed additives to increase health and performance of animals in livestock and aquaculture the natural way. Chemoforma actively supports the "clean feed – clean food concept" in animal production to cope with the increasing demand of consumers for safe and healthy comestibles.

 

The increasing demand for animal products inevitably changed the focus of the industry. Farmers had to zoom in on high performance and cost-effective production. Unavoidably, the tools to achieve the targets sometimes compromised the quality of the products not only because of the general decrease of the price of animal products but also because of increasing competition on the market.

 

Legal stipulations and consumers' attitude drastically changed in the recent years, and farmers and feed producers have to aim for economic and ecologic tools in animal production to be competitive. This requires a change not just in the minds of both farmers and feed producers but also in the minds of suppliers and producers of beneficial feed additives. 

 

 The development of new breeds used in animal production increased the performance of farms. Moreover, there is deeper knowledge and insight into nutrition. The challenge for the feed producers nowadays is to keep pace with the development of new breeds or new target species used in livestock or aquaculture.

 

 

 Increasing grain prices force the feed industry to reassess feed formulations. The demand of farmers for feed supporting animal performance on the highest level possible at a reasonable price directly impacts suppliers to provide additives with verifiable benefits for the industry. Claims on effects of additives need to be scientifically supported and sustainable.

 

Therefore, the current situation is an opportunity as well as a challenge for Chemoforma. It is an opportunity because we know about the benefits of our products in  improving the feed conversion ratio of the animals or improving feed quality in general, and it is a challenge to adequately communicate these benefits to the industry. 

 

One of the biggest advantages of Chemoforma is the advance in the development of specified feed additives for different animal species based on numerous scientific and field trials worldwide. The continuous development of the products in the past leads to a balanced and intrinsic portfolio of products suitable for different applications and species in livestock industry and aquaculture.

 

Chemoforma is working with specific formulations in order to adhere to the composition of the active ingredients in the different products and to fulfil the legal requirements on traceability and quality sustainability. The specific composition combined with the usage of purified raw materials and active ingredients makes them unique on the market.

Chemoforma is active in both aquaculture and livestock industry. So ASCOGEN^® and VANNAGEN^® contribute most to the company's revenue. BIORACING® and ASCOSAN^® are serving niche markets with lower impact on our revenue. Although these two products are also beneficial for the user, the impact is not as easily measured as in livestock or aquaculture.

 

Chemoforma is certified according to ISO and GMP regulations. Moreover, we are running an HACCP concept in our company. The GMP regulations request the implementation of a strict quality control system including the analysis of raw materials and final products.

 

This ensures traceability of all materials used in the production process. Chemoforma can guarantee a specific minimal content of active ingredients and a composition which is available for distributors and/or customers upon request. Besides the regular in-house analysis of products and raw materials, we routinely test our products for impurities and contaminants in accredited or federal laboratories.

 

 The basic formulations for ASCOGEN^® and VANNAGEN® are fixed and are therefore not altered anymore. However, Chemoforma is still improving the formulations and trying combinations with other feed additives to

improve the effects of essential and conditionally essential nutrients in livestock and aquaculture. Those new products are usually launched with new brand names to distinguish from existing products. We hope to

be able to launch new products soon. Initial trials have already been finished but we need to be sure about the benefits before starting to promote new products.

 

How does Chemoforma fare in Asia?

 

In Asia, we have distributors in all major countries running either livestock or aquaculture. It is quite difficult to make a ranking of the various Asian countries in terms of success in sales of our products. The figures tell one story but we always have to keep in mind the various local situations which sometimes hamper or favour the business. It becomes quite obvious that, especially in Asia, the turnover depends much more on the overall economic situation.

 

What are the company's growth plans and marketing strategy?

 

Chemoforma wants to improve its own portfolio with new and unique products in order to be able to better support the existing markets and to attain attendance in markets we are not present in at the moment or

not yet accepted. Our focus at the moment is on the already established countries to support the distributors adequately and improve sales there before starting in new markets. But of course this is a second focus for

the future.

 

What do you see as the company's areas for improvement?