March 7, 2022
Diana Aqua announces name change to Symrise Aqua Feed
Diana Aqua, a business unit of Symrise Taste, Nutrition & Health, has announced that it has started operating under a new name.
A key player in producing functional ingredients and palatability enhancers that help aquafeed manufacturers to develop high performance feeds with reliable and proven solutions, the company has been operating under the new name of Symrise Aqua Feed, since January 1, 2022.
This rebranding strategy reflects both the evolution of the company as well as its vision for the future. As part of Symrise AG since 2014, the aqua feed business unit of the Taste, Nutrition & Health segment benefits from the reputation and resources of Symrise.
The rebranding also entails changing the Symrise logo and a website relaunch. The website will go online in the coming months. It will highlight Symrise Aqua Feed's product range (Extrapal, Actipal and Nutri) and help to provide a greater level of communication for existing and prospective clients.
Vincent Percier, marketing and strategic development director at Symrise Aqua Feed, said: "In 2021, we changed our range and product names portfolio for more clarity and simplification. In the beginning of 2022, we continue our journey by becoming Symrise Aqua Feed. This represents the next step toward simplicity and easier understanding of our identity. Our name change reflects our dedication to the aquafeed industry and the endorsement of Symrise, a global brand carrying great visibility, great reputation and strength."
Sylvain Lacladere, general manager at Symrise Aqua Feed, said: "This forms a major milestone for the aquaculture division. Moving from Diana Aqua to Symrise Aqua Feed includes a change of name and also signifies a confirmation of the willingness by Symrise to continually invest on providing innovative and sustainable solutions to our customers all around the world. We will start writing a new (chapter) and I feel excited to set out on this adventure."
- Symrise Aqua Feed