The International Production and Processing Exhibition (IPPE) 2024 —which was held from January 30 to February 1 in Atlanta, Georgia, the United States — represented a special occasion for Aviagen as it celebrated its 70 years of participation in the show this year.

Aviagen received recognition for this milestone at a reception hosted by show organiser US Poultry & Egg Association (USPOULTRY). Aviagen's director of global marketing and corporate communications Marla Robinson accepted the award from USPOULTRY chairman of the board of directors Mikell Fries on behalf of the company.

Aviagen also announced that four of its employees received the prestigious IPPE "Young Leaders Under 30" award. These individuals were selected based on their exceptional leadership abilities and demonstrated commitment to the industry. They were honored at a special breakfast event during IPPE, where they were presented with "Young leaders" plaques.

Aviagen North America president Marc de Beer said: "The sustainability of our industry depends on their ingenuity and innovative spirit. Aviagen and USPOULTRY share a commitment to encouraging bright young talent with a passion for poultry and feeding the world. We're immensely proud of our four exceptional leaders who were honored at IPPE and wish them a fulfilling career of making outstanding contributions to our industry and our world."

Additionally, Aviagen organised a student breakfast that drew over 100 students from various universities. Furthermore, at the student career section of IPPE, Aviagen human resources representatives were on hand to interact with students and conduct interviews for potential careers at the company. Both initiatives attracted a high turnout of students, the company noted.

At the IPPE TechTalk, Aviagen's global head of technical systems underscored the importance of data capture and analysis to continuous improvement in bird welfare and sustainability during his presentation on "From raw data to rich insights: Mastering data management in poultry".

At an American Feed Industry Association (AFIA) meeting, Anne-Marie Neeteson, global senior advisor for welfare, sustainability and compliance, shared insights on how the industry can contribute to environmental sustainability in her talk on "You can't change what you don't measure: company-specific look at Life Cycle Analysis (LCA) and target areas for change."

Aviagen chief executive officer Jan Henriksen said: "Our show theme and corporate philosophy of "breeding success together" was put into practice at IPPE. We were pleased to connect with our esteemed customers and industry stakeholders, sharing ideas and best practices. This level of collaboration is foundational to the success of the industry in providing a safe, secure and nutritious source of affordable protein to communities worldwide, while continually enhancing animal welfare."

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